How Do You Calculate the Cost of Being DDoS’d?
Loss of Revenue from Site Inaccessibility
This is the first risk that usually comes to mind when thinking of a “DDoS Attack” and rightfully so. Neustar’s most recent study indicates that nearly half of the enterprises (49%) estimated their hourly revenue risk at US$250,000 or higher. When considering that mitigating DDoS attacks takes 45% of enterprises between 3 hours, to more than 24 hours, that amounts to significant financial losses.
A DDoS attacker can create session interruptions, where the customer is right in the middle of a transaction or game, and the system suddenly goes down. What kind of customer experience are you promoting? It is a well-known fact that the buying cycle and shopping cart abandonment are common experiences for eCommerce businesses.
When the dropouts occur because a DDoS attack caused the site to crash, it can mean that the customer may not come back to the site. Finding customers who buy online, keeping in mind the severe competition, and then finding out how DDoS attacks can make one lose them is unimaginable.
For example, 20 DDoS attacks in 30 days can degrade customer web traffic by 35%. Relatively speaking, a 35% degradation in traffic equates to a 60% drop in online purchases and a 40% increase in abandoned shopping carts.